Allon White Sports Cars is the world's longest established Morgan Main Dealer and an independent Lotus Specialist, which is an incredible achievement. Not only are they a trusted name in new and used classic car sales, but they take on all elements of servicing and up to full on restorations. We were lucky to visit their showroom and fantastic facilities before working on this project.

Their new responsive website has been radically revamped and modernised. We understand how the experience of buying and owning a sports car should feel, and we wanted to enhance and extend that excitement and contentment into the website. A dark atmospheric palette puts much emphasis onto the beautiful photography, and big bold panels of copy and imagery provide a great way to share information and tell the story.

The content management system that powers this site has been built in-house and from scratch for Allon White’s team. They can add any new pages, including new models of Morgan cars, each with clever dynamic pricing-calculators. On page – content and imagery can be added with ease, allowing the team to adjust background colours, columns, and even down to the amount of padding on each element.