We were contacted by the owners and met with them to get a thorough understanding of what the project would involve. A whole new product range was being launched, so keeping the wealth of knowledge was essential as well as adding it for the new products. Clear differentiation was needed where the product range differed between HD and SD, which was achieved with consistent colour highlighting, and a concise specification listed across both ranges.

This bespoke eCommerce solution matches the way in which CCTV42 work. The team can add, edit and delete any pages or consumer advice articles, and their SEO data. They also have full control over their products with the ability to add new items, add and change photography associated with items and mark some as featured items giving them a separate space to be displayed on the website.

The CMS can keep track of searches, particularly when no results have been shown, giving CCTV42 the perfect opportunity to refine their product descriptions where necessary and eventually helping customers find the perfect product for their needs.

The bespoke back end can create pro-forma baskets and invoices for anyone who needs help compiling the best system. CCTV42 can talk through their recommendations and add the necessary products and email an invoice over. Alternatively, abandoned baskets can be reinstated into proforma orders if a customer needs helps during or after their visit to the online shop.

There’s a great deal of custom features in shipping options, with certain areas having surcharges, and an order value that can reduce the cost of shipping. In addition, the shop is well equipped to deal with promotions as well as discount codes.

We always say anything’s possible - come to us with a wishlist like CCTV42 did and we’re sure we’ll impress you too.