The Applecado blog

What is a chatbot and do I need one on my website?

There seems to be a lot of talk about chatbots recently, but do you need them on your website? First things first, what is a chatbot?

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GDPR - are you ready?

With the GDPR deadline now less than six months away, we all want to make sure our businesses are ready for any adjustments we'll have to make. The fines are intimidatingly large, and any changes could take time to implement so it's worth ensuring you're ready sooner rather than later and avoiding any nasty surprises.

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Bespoke vs. ‘Off the Shelf’ Websites

Bespoke or ‘off the shelf’? Website builders like WordPress have their benefits, but have you considered what a bespoke website could do for you?

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Content Marketing: What is it, why do it and how a good CMS will help

There has been a lot of discussion in the last few years about the shift from traditional marketing to content marketing, but do you know what it is and why it is a valuable marketing tool for your business? We’re going to take you through a few points about what content marketing is, why it needs to be part of your marketing strategy and how a good content management system (CMS) can make all the difference.

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Building Recruitment Websites – what you need to know.

We know recruitment websites and we know that your website needs to be a powerful recruitment tool that will give you the advantage to get top candidates matched to the right vacancies. But what do you need to consider when building and designing your new recruitment website?

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Bounce Rate – do I need to worry about it?

Hopefully you have Google Analytics set up on your website to track and analyse the traffic flowing to and from your site (if not – TOP TIP – do this now!). When browsing your Google Analytics account you will have seen your ‘bounce rate’, but what does it mean, what is good or bad, why might it be higher on some pages and not others? Below we take you through some of the key things you need to know about bounce rates, what affects them and how you can improve them.

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Quarterly Review: Custom Translation

Suddenly realising we’re already half way through 2017, and that another three months have gone past since our last review we’d like to share some of the development we’ve been working on.

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Tips for working with a website design / development agency

Working with an agency can be a daunting task if you haven’t before, so we’ve put together some top tips to make sure you get the best from your chosen agency (and obviously we hope that would be us!). By working with an agency you’re able to get the expertise you need, have a new perspective on a project or get help solving a complicated problem, so take the tips below and dive in!

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The cost of a typo, and four tips on how to avoid them.

You know by now that 'Content is King', but is your content's credibility being affected by grammatical and spelling mistakes? We’ll discuss whether typos have an associated business cost, and share four simple things you can do to make sure you’re publishing the best content possible.

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Quarterly Roundup April 2017

We’re excited to share with you what we’ve been up to so far in 2017. Read more to find out.

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What is SSL, and do I need it for my website?

Read our article on SSL, we aim to help you understand the jargon around this ‘new’ convention and decide whether or not a SSL certificate will benefit your website.

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Quarterly Roundup December 2016

Every now and then we take a look at our blog and realise another quarter has slipped by without us writing another ‘personal’ blog for anyone curious about what we’ve been working on recently.

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