The Applecado blog
People leaving your site without buying? Here’s 10 reasons why.
You have the website traffic and visitors are finding their way to your site, but they aren’t converting into customers. Sound familiar? While your products might be spot on and your marketing is hitting the right notes, there are a number of reasons why your visitors aren’t converting into customers.
SEO Tips – How To Get A Good Google Ranking
Search engine optimisation (SEO) can often seem like a dark art, and with hundreds of companies offering their services to get you to the first page on Google, it can be an overwhelming journey!
While we don’t profess to be SEO experts, we know a thing or two about websites so thought we’d put together some simple tips that you can check and implement on your own site today.
What is a chatbot and do I need one on my website?
There seems to be a lot of talk about chatbots recently, but do you need them on your website? First things first, what is a chatbot?
With the GDPR deadline now less than six months away, we all want to make sure our businesses are ready for any adjustments we'll have to make. The fines are intimidatingly large, and any changes could take time to implement so it's worth ensuring you're ready sooner rather than later and avoiding any nasty surprises.
Bespoke vs. ‘Off the Shelf’ Websites
Bespoke or ‘off the shelf’? Website builders like WordPress have their benefits, but have you considered what a bespoke website could do for you?
Content Marketing: What is it, why do it and how a good CMS will help
There has been a lot of discussion in the last few years about the shift from traditional marketing to content marketing, but do you know what it is and why it is a valuable marketing tool for your business? We’re going to take you through a few points about what content marketing is, why it needs to be part of your marketing strategy and how a good content management system (CMS) can make all the difference.
Building Recruitment Websites – what you need to know.
We know recruitment websites and we know that your website needs to be a powerful recruitment tool that will give you the advantage to get top candidates matched to the right vacancies. But what do you need to consider when building and designing your new recruitment website?
Bounce Rate – do I need to worry about it?
Hopefully you have Google Analytics set up on your website to track and analyse the traffic flowing to and from your site (if not – TOP TIP – do this now!). When browsing your Google Analytics account you will have seen your ‘bounce rate’, but what does it mean, what is good or bad, why might it be higher on some pages and not others? Below we take you through some of the key things you need to know about bounce rates, what affects them and how you can improve them.
Quarterly Review: Custom Translation
Suddenly realising we’re already half way through 2017, and that another three months have gone past since our last review we’d like to share some of the development we’ve been working on.
Tips for working with a website design / development agency
Working with an agency can be a daunting task if you haven’t before, so we’ve put together some top tips to make sure you get the best from your chosen agency (and obviously we hope that would be us!). By working with an agency you’re able to get the expertise you need, have a new perspective on a project or get help solving a complicated problem, so take the tips below and dive in!
The cost of a typo, and four tips on how to avoid them.
You know by now that 'Content is King', but is your content's credibility being affected by grammatical and spelling mistakes? We’ll discuss whether typos have an associated business cost, and share four simple things you can do to make sure you’re publishing the best content possible.
Tweets
- “RT @PHPLondon : Better late than never! Join us on Thursday for our first talk of 2021. We have @konrad_126 who'll be dropping knowledge on…”
19th January 2021 - “You *need* to take 5 minutes out and check out/play 2020 Game #2020gameio https://t.co/sqEtmE9oj2 https://t.co/OX4RQDGyKO ”
19th January 2021 - “Sharing: local #rdg #rdguk artists, check this out: https://t.co/aKbkM6CBqp ”
15th January 2021
Meet our team