The Applecado blog
Website accessibility is essential to make sure that your customers and website visitors are able to view and use your website. Below are some pointers for making sure your site is accessible to all, be it those with disabilities, injuries, poor eyesight or unsupported web browsers.
Don't forget that accessibility is not just ensuring a compliant site for disabled readers, but accessibility is about designing for everyone.
You have the website traffic and visitors are finding their way to your site, but they aren’t converting into customers. Sound familiar? While your products might be spot on and your marketing is hitting the right notes, there are a number of reasons why your visitors aren’t converting into customers.
Search engine optimisation (SEO) can often seem like a dark art, and with hundreds of companies offering their services to get you to the first page on Google, it can be an overwhelming journey!
While we don’t profess to be SEO experts, we know a thing or two about websites so thought we’d put together some simple tips that you can check and implement on your own site today.
With the GDPR deadline now less than six months away, we all want to make sure our businesses are ready for any adjustments we'll have to make. The fines are intimidatingly large, and any changes could take time to implement so it's worth ensuring you're ready sooner rather than later and avoiding any nasty surprises.
There has been a lot of discussion in the last few years about the shift from traditional marketing to content marketing, but do you know what it is and why it is a valuable marketing tool for your business? We’re going to take you through a few points about what content marketing is, why it needs to be part of your marketing strategy and how a good content management system (CMS) can make all the difference.
We know recruitment websites and we know that your website needs to be a powerful recruitment tool that will give you the advantage to get top candidates matched to the right vacancies. But what do you need to consider when building and designing your new recruitment website?
Hopefully you have Google Analytics set up on your website to track and analyse the traffic flowing to and from your site (if not – TOP TIP – do this now!). When browsing your Google Analytics account you will have seen your ‘bounce rate’, but what does it mean, what is good or bad, why might it be higher on some pages and not others? Below we take you through some of the key things you need to know about bounce rates, what affects them and how you can improve them.
Working with an agency can be a daunting task if you haven’t before, so we’ve put together some top tips to make sure you get the best from your chosen agency (and obviously we hope that would be us!). By working with an agency you’re able to get the expertise you need, have a new perspective on a project or get help solving a complicated problem, so take the tips below and dive in!
- “Blimming hell @Joel_Hughes , didn't realise this was you! https://t.co/h7hPYtZNmr
GREAT JOB! 👍👏”
7th July 2021
- “It is #WorldChocolateDay , apparently. We'll we're gearing up for a new launch right now so we need to see if we can… https://t.co/SwxgnmX519 ”
7th July 2021
- “This short video on #tooltips is a neat reminder of good UI practices - https://t.co/Is7OTi7PDh.
The full article… https://t.co/8KmIgvBwFW ”
30th June 2021
- The postwebsitelaunch stroll is a simple treat were hoping to turn into a tradition Take in the beautiful Kennet and Avon near Aldermaston
- SPOTTED Really excited to see a miniathletics coach in the wild last night. Snapped this instead, thought that papping would be a step too far miniathleticssouthampton
- Ah, this is why you have an office in the countryside. This was just before a quick downpour, got back to work just in time