The Applecado blog
Using Stock Photography: 8 Golden Rules to Do It Well
We are lucky to get to work with some great photography from our clients, and sometimes we get to work with amazing photographers too. With the fast pace that the web and online content publishing moves, sometimes we find ourselves having to using stock photography...
Website Accessibility – The Basics
Website accessibility is essential to make sure that your customers and website visitors are able to view and use your website. Below are some pointers for making sure your site is accessible to all, be it those with disabilities, injuries, poor eyesight or unsupported web browsers.
Don't forget that accessibility is not just ensuring a compliant site for disabled readers, but accessibility is about designing for everyone.
People leaving your site without buying? Here’s 10 reasons why.
You have the website traffic and visitors are finding their way to your site, but they aren’t converting into customers. Sound familiar? While your products might be spot on and your marketing is hitting the right notes, there are a number of reasons why your visitors aren’t converting into customers.
SEO Tips – How To Get A Good Google Ranking
Search engine optimisation (SEO) can often seem like a dark art, and with hundreds of companies offering their services to get you to the first page on Google, it can be an overwhelming journey!
While we don’t profess to be SEO experts, we know a thing or two about websites so thought we’d put together some simple tips that you can check and implement on your own site today.
What is a chatbot and do I need one on my website?
There seems to be a lot of talk about chatbots recently, but do you need them on your website? First things first, what is a chatbot?
With the GDPR deadline now less than six months away, we all want to make sure our businesses are ready for any adjustments we'll have to make. The fines are intimidatingly large, and any changes could take time to implement so it's worth ensuring you're ready sooner rather than later and avoiding any nasty surprises.
Bespoke vs. ‘Off the Shelf’ Websites
Bespoke or ‘off the shelf’? Website builders like WordPress have their benefits, but have you considered what a bespoke website could do for you?
Content Marketing: What is it, why do it and how a good CMS will help
There has been a lot of discussion in the last few years about the shift from traditional marketing to content marketing, but do you know what it is and why it is a valuable marketing tool for your business? We’re going to take you through a few points about what content marketing is, why it needs to be part of your marketing strategy and how a good content management system (CMS) can make all the difference.
Building Recruitment Websites – what you need to know.
We know recruitment websites and we know that your website needs to be a powerful recruitment tool that will give you the advantage to get top candidates matched to the right vacancies. But what do you need to consider when building and designing your new recruitment website?
Bounce Rate – do I need to worry about it?
Hopefully you have Google Analytics set up on your website to track and analyse the traffic flowing to and from your site (if not – TOP TIP – do this now!). When browsing your Google Analytics account you will have seen your ‘bounce rate’, but what does it mean, what is good or bad, why might it be higher on some pages and not others? Below we take you through some of the key things you need to know about bounce rates, what affects them and how you can improve them.
Quarterly Review: Custom Translation
Suddenly realising we’re already half way through 2017, and that another three months have gone past since our last review we’d like to share some of the development we’ve been working on.
Tweets
- “Good points raised by NNGroup about size guides for international shoppers. Don’t make the customer *work* to figur… https://t.co/U3xRreZNEe ”
26th April 2022 - “Great golf, great cause! https://t.co/RFIJyOZeIw ”
28th March 2022 - “Today marks one month since the invasion of Ukraine. We don't normally stray off the topic of business, but in unim… https://t.co/AAnuysj9Bh ”
24th March 2022
At an almost tropical 27 degrees, we think you have to be here to appreciate it fully. Aldermaston in late summer kennet berkshire
The postwebsitelaunch stroll is a simple treat were hoping to turn into a tradition Take in the beautiful Kennet and Avon near Aldermaston
SPOTTED Really excited to see a miniathletics coach in the wild last night. Snapped this instead, thought that papping would be a step too far miniathleticssouthampton